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Economics of Digitization: An Agenda Pre-Conference


Shane Greenstein, Avi Goldfarb and Catherine Tucker, Organizers


June 28 and 29, 2012


Northwestern University

Chicago Campus, Wieboldt Hall

Kellogg School of Management

339 East Chicago Avenue

Chicago, IL




Thursday, June 28:



12:00 n




1:00 pm

Matthew Gentzkow and Jesse Shapiro, University of Chicago and NBER


Ideology and the Demand for Online News




Michael Baye, Babur De los Santos, and Matthijs Wildenbeest, Indiana University


Searching for Physical and Digital Media: The Evolution of Platform Competition in Markets for Books, Music and Videos



2:00 pm




2:30 pm

Joshua Gans, University of Toronto
Hanna Halaburda
, Harvard University


The Economics of Pure Digital Currencies




Ajay K. Agrawal and Nicola Lacetera, University of Toronto and NBER
John Horton, Harvard University

Elizabeth Lyons, University of Toronto


Digitization of Information and the Market for Contract Labor



3:30 pm




4:00 pm

Megan MacGarvie, Boston University and NBER

Petra Moser, Stanford University and NBER


Dead Poet’s Property




Brett Danaher, Wellesley College
Michael D. Smith and Rahul Telang, Carnegie Mellon University


Pro Copyright Enforcement in a Digital Age



5:00 pm




5:30 pm

Bus transport from hotel to Greenstein home

6:00 pm

Reception at the Greenstein home

10:00 pm

Bus transport from Greenstein home to hotel.



Friday, June 29:



8:00 am

Continental Breakfast



9:00 am

Erik Brynjolfsson, Massachusetts Institute of Technology and NBER

Lynn, Wu, Massachusetts Institute of Technology


The Future of Prediction: How Google Searches Foreshadow Housing Prices and Sales




Scott Wallsten, Technology Policy Institute


What Are We not Doing When We’re Online?



10:00 am




10:30 am

Hal Varian, Google Inc.


Predicting the Present with Google Trends




Timothy Simcoe, Boston University and NBER


The Endogenous Modularity of the Internet




Randall Lewis, Google, Inc

Justin Rao, Yahoo! Research

David Reiley, Microsoft Research


Measuring the Effects of Advertising: The Digital Frontier



12:00 n




1:00 pm

Susan Athey, Harvard University and NBER

Scott Stern, Massachusetts Institute of Technology and NBER


Title to be announced




Catherine Mann, Brandeis University


Do Equity Markets Punish Firms that Lose Customer Data?



2:00 pm




2:30 pm

Denis Nekipelov, University of California at Berkeley
Tatiana Komarova, London School of Economics
Evgeny Yakovlev
, University of California at Berkeley


Identification, Data Combination and the Risk of Disclosure




Heekyung H. Kim, Massachusetts Institute of Technology


The Effect of Free Access on The Diffusion of Scholarly Ideas



3:30 pm

Avi Goldfarb, University of Toronto

Cathiner Tucker, Massachusetts Institute of Technology and NBER

Shane Greenstein, Northwestern University and NBER

Closing Remarks



4:00 pm