Department of Economics
Industrial Relations Section
Louis A. Simpson International Bldg.
Princeton, NJ 08540
Institutional Affiliation: Princeton University
Information about this author at RePEc
NBER Working Papers and Publications
|October 2015||Using Behavioral Insights to Increase Parental Engagement: The Parents and Children Together (PACT) Intervention|
with Susan E. Mayer, Ariel Kalil, Philip Oreopoulos: w21602
Parent engagement with their children plays an important role in children’s eventual economic success and numerous studies have documented large gaps in parent engagement between low- and higher-income families. While we know remarkably little about what motivates parents to engage in their children’s development, recent research suggests that ignoring or discounting the future may inhibit parental investment, while certain behavioral tools may help offset this tendency. This paper reports results from a randomized field experiment designed to increase the time that parents of children in subsidized preschool programs spend reading to their children using an electronic reading application that audio and video records parents as they read. The treatment included three behavioral tools (text...