University of Nebraska at Omaha
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Omaha, NE 68106
NBER Working Papers and Publications
|September 2017||March Madness: NCAA Tournament Participation and College Alcohol Use|
with Benjamin W. Cowan, Jadrian Wooten: w23821
We examine the impact of the NCAA Men’s Basketball Tournament on college students’ drinking behavior using a nationally representative sample of American institutions. While success in intercollegiate athletics may augment the visibility of a university to prospective students and thereby benefit the school, it may also have a negative effect on the current student body by influencing risky behavior, especially the consumption of alcohol commonly associated with game day festivities. Using the Harvard School of Public Health College Alcohol Study (CAS), we find that a school’s participation in the NCAA Tournament is associated with a 30% increase in binge drinking and a 9% increase in self-reported drunk driving by male students at that school. The results suggest that this increase is not...